March is B Corp Month! So what’s it all about?

‍

‍

“B Corp Month is an annual, global campaign. Every year during March, B Lab and the global B Corp community join together to celebrate everything it means to be a B Corp. In 2024, we’ll show the world how we are always growing our impact. Because B Corp certification isn’t a destination, it’s an invitation to join the journey to better business.”

‍

According to a recent study carried out by B Lab, the nonprofit network leading the B Corp movement, in Europe, on average, 1 in 7 people have heard of the B Corp movement.

‍

But, really, what’s a B Corp?

‍

Certified B Corporations, or B Corps, are companies verified by B Lab to meet high standards of social and environmental performance, transparency, and accountability.

‍

The B Impact Assessment evaluates a company’s practices and outputs across 5 impact areas: 

• Governance
• Workers
• Customers
• Environment
• Community

‍

‍

That assessment culminates in a B Corp Certification. The B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency.

‍

Why does something like the B Corp Certification exist?

‍

Business needs comprehensive, credible, comparable impact standards to support economic systems change. B Lab was founded in 2006 with the idea that a different kind of economy was not only possible, it was necessary – and that business could lead the way towards a new, stakeholder-driven model. 

‍

B Lab’s vision? An inclusive, equitable, and regenerative economic system for all people and the planet. Now, that’s something we can get behind! Check out Retaaza’s Certified B Corporation public profile here. 

‍

We are proud to represent the B corp community's values and lead by example showing that you can create a better, more equitable supply chain in agriculture that cares about all of its stakeholders.

‍

Happy B Corp Month!

‍

‍

-----
‍

¹ B Corp Month 2024 | Press Release [https://bcorporation.eu/news_article/b-corp-month-2024-press-release/#:~:text=About%20B%20Corp%20Month%3A%20B,are%20always%20growing%20our%20impact.]

² Results of B Lab Europe’s 2023 Brand Awareness Study surveying 11,000 respondents across Europe excl. The UK. 

‍